Wholesale sunglass companies stay on top of the latest trends, making it easy for retailers to purchase contemporary styles without completing extensive research.
Employing savvy marketing experts that comb through the latest fashion trends, retailers and boutique outlets can rest assured they are receiving the most stylish merchandise on the market. Whether it is celebrity styles, exciting activity sunglasses or modern all-around wear, these designs will appeal to contemporary consumers.
Today’s latest fashion trends include the following brands.
X-Loop Sunglasses
X-Loop sunglasses are high quality, yet affordable. This brand makes a wide assortment of colors and styles. Colors range from subtle to bold and bright. Lenses are light or dark and frames feature single colors or patterns. Special features of this brand include:
- High quality, lightweight metal or carbon nylon
- A coating that offers advanced sun protection
- Memory strips for an extra snug fit for outdoor activities
- Some styles offer spring hinges for extra durability
X-Loop sunglasses are the frames of choice for adventurists due to advanced lenses, which feature anti-reflecting coating and glare blocking, making them ideal for fishing, skiing or activities that involve wet concrete. They also include shatterproof polycarbonate lenses, making these sunglasses safe for outdoor activities. Lenses offer a maximum UV400 protection coating, which helps block eyes from 100% UVA and UVB rays, in addition to harmful blue light.
X-Loop sunglasses are the sunglasses of choice for many outdoor activities, including golf, cycling, skiing, fishing and running. These sunglasses’ advanced eye protection allows sports enthusiasts to focus on their activities, instead of experiencing eyestrain, which may compromise their performances.
An added benefit of X-Loop sunglasses is that they are lightweight and easily conform to people’s faces. Featuring a fitting, wraparound frame that hugs the natural contours of the face, the rubberized arm tips offer further grip for maximum comfort.
Wayfarer Sunglasses
Making the ultimate comeback trend, Wayfarer sunglasses date back to 1958 and are the best selling sunglasses of all time. Popular during the 1950s and 1960s, the Wayfarer designs were among the first plastic frames.
Originally marketed to men, Audrey Hepburn’s epic role in “Breakfast at Tiffany’s” helped solidify that Wayfarers were the ultimate fashion trend for women. Wayfarers were the choice sunglass brand for James Dean, Bob Dylan, Andy Warhol, Marilyn Monroe and Roy Orbison.
In the 1970s, the round John Lennon sunglasses dominated the market, leaving Wayfarers in the shadows.
Nearly at the brink of extinction, Wayfarer signed a deal with Hollywood in the 1980s for $50,000. This advertising product placement deal agreed to place Wayfarers in more than 60 television shows and movies between 1982 and 1987. This lucrative move paid off with the release of Tom Cruise in “Risky Business.” That year alone, more than 360,000 pairs of Wayfarers were sold.
Soon the television show, “Miami Vice” picked up Wayfarers and everyone man wanted to imitate Don Johnson’s cool, chic appearance. “Moonlighting” was another successful television show that helped to further propel Wayfarers’ popularity. In addition to this placement and other movies, sales had reached 1.5 million by 1986.
Before long, many 1980s celebrities were wearing Wayfarers, including Michael Jackson, Madonna, Corey Hart, U2, Elvis Costello, Debbie Harry, Jack Nicholson and Anna Wintour. However, by the 1990s, Wayfarers once again lost popularity.
In the 2000s, retro looks were back “in” and modern pop culture helped reintroduce the classic Wayfarer style. Celebrities, such as Robert Pattison and Katy Perry are credited with helping bring back these hipster designs.
Wayfarer also reinvented their styles, adding combined colors, such as white on black, gold on black and red on tortoise-shell. They also expanded to include patterns, such as camouflage and checks and solid colors, such as white, navy, blue, turquoise, and red.
A classic style that will never be extinct, Wayfarer has made an exceptional comeback in the sunglasses’ marketing industry. This proves that innovative, out-of-the box marketing techniques can in fact reintroduce brands to new generations, creating new followings and reinvigorating stale sales.
Choppers Sunglasses
A popular new brand this season, Choppers sunglasses are designed for motorcycle enthusiasts. They are also superb for environmentally friendly mopeds. These sunglasses feature a dark design and an extremely comfortable fit. Some styles offer additional foam padding on the inner frame, which makes them ideal for helping block wind while on the road.
These styles are mainly designed to fit men’s facial features, but some are unisex, making them perfect for women.
Made using high quality materials, these sunglasses provide maximum 100% UV protection, so riders can rest assured their eyes receive protection. Additionally, the magnetic eyecups help to protect eyes from wind, light flying particles and dust, while pierced temple designs allow additional airflow. These styles are excellent for contact lens wearers. They also offer a hard coat premium scratch coating for maximum protection while riding on roads.
This season’s latest sunglass trends combine functionality, durability and fashion.