The past year changed many of the normal processes and expectations we took for granted for a long time. The typical advice for growing a business is different now than it was two years ago as the world has drastically changed. Many small businesses did not survive in 2020, and those that did are trying to make a comeback. The good news is, there are options and paths to success for businesses. Trying to grow a small business in 2021 will require adaptability, resolution, and hard work.
Small business owners are under no false illusion that their industry is stable on any given day. However, that does not mean there is no way forward or no way to have some control over your business’s course. There is also no single method that will lead to success as every small business has different goals and means for reaching them. The industry, location, store model, and marketing tactics of your business all play a role in whether it lives through 2021 or not. The specifics of your business might be unique, but there is some universal guidance that applies to all small businesses trying to reclaim their spot and even grow in 2021.
Attract Customers With Better Features
Customers have an overwhelming amount of choice every time they go shopping. Even within niche markets, there is likely to be more than one option to choose from. What breaks the tie for customers is not always the products. You might think customers would either go for the highest quality or the cheapest option depending on the person, but sometimes it is the business itself that is the deciding factor.
Many customers will refuse to do business with companies that have wronged them or lack features that customers consider essential. One of the most common reasons a customer walks away from a sale is shipping issues. Whether it is that shipping is too expensive or too slow, customers will prefer to buy elsewhere. The lack of shipping options can be a further drawback. As much as small business shipping can be tricky, it is worth working with carriers to try and give your customers a better shipping experience.
As you are adding shipping options, adding more payment options is also crucial. Customers want to pay through the payment option that’s most convenient to them. The more options you offer, the better your chances of providing your customers with a satisfactory shopping experience. Adopting multiple payment methods reduces the chances of an unsuccessful sale, so there is really no downside to it.
Background Details Matter
It would be nice if selling high-quality products at a fair price was all it took for small businesses to succeed. However, there are too many players in the game for that dream to come true. Even within a niche industry, your small business is likely competing with other small businesses or even large companies, all trying to attract the same customers. Even though many businesses strive for the same space, there is only so much room on the front page of search results. Your business might appear below the fold unless you take some specific steps.
SEO or search engine optimization went from a curious new technology to an industry-standard tool that is used across the Internet nowadays. Thankfully, SEO is not something that requires a complete website redesign. You can add SEO features to your existing sites and content. You can add metadata tags, keywords, page descriptions, custom URL slugs, and much more to help search engines find your site. While SEO methods are not something visible on your site, without these far fewer customers would discover your site at all. Without using SEO methods and tactics, you may find your website buried under your competitors, who took the time to make their sites SEO-friendly. You can do simple SEO work yourself with mild research. In case you prefer a complete SEO treatment, you will need a marketing specialist to maximize your website traffic.
All SEO bits that you added to your site will provide you with data over time. With proper tracking, you can tell how many people visit your site, how effective your keywords are at getting more clicks, and so on. The data you gather is invaluable information that you can use to improve your business even more in the future. The sooner you start tracking data, the more powerful your analytics will be as you start seeing the trends over time. You can also track marketing campaigns or sale events and compare the data against your analytics to see how big moments impact your website and your sales.